VERTU / NOKIA
Prior to forming Powell Design Corporation, Bryan Powell joined Nokia, Inc. in early 2001 as the Interactive Design Manager for what would become the first luxury division of the mobile phone giant. This new sub-brand (the first for Nokia) was named Vertu. Here he assumed all creative responsibilities for the launch of the vertu.com website, motion graphics, product graphics, ring tones and all product user interface design for the luxury mobile phones.
Simplicity, artistic expression and elegance were hallmarks of the brand that he further enhanced through these media. Additional responsibilities included creative input on all brand-related material such as advertising, marketing and print collateral.
PITTARD SULLIVAN
In 1998, Bryan joined Pittard Sullivan as a Creative Director within the company’s Interactive and Convergent Media Group. As a member of the Pittard Sullivan team, Bryan had been actively involved in the creation of numerous websites and convergent initiatives for a variety of companies. Responsibilities included the design of multiple, concurrent projects, strategizing and establishing appropriate teams, providing focus and clarity to the project objectives, communicating, presenting and educating the client to achieve breakthrough results.
Highlights of Pittard Sullivan projects include websites and convergent initiatives for a variety of companies, including ABC.com, Oscars.com (for ABC and the Academy of Motion Picture Arts and Sciences,) Fandango, FullAudio, Intertainer, Mixed Signals, Lucent Technologies, WebTV, Fox Family Channel, Emirates Media Inc. and British Telecom.
COW
In 1996, Bryan joined Cow, where he directed the design of various award-winning website projects, including Cow’s first highly-experimental website cow.com, Kahlua.com, Disney Consumer Products’ intranet, and the official website for the 1998 U.S. Senior Open Golf Championship.
AND INTERACTIVE
Bryan’s first job in the interactive industry was with AND Interactive, where he began in 1995 as a Graphic Designer. There, he directed the interface designs for corporate presentations, broadband applications, and websites for companies and projects including Getty, Lombard and @Home.
EDUCATION
Bryan graduated with honors from Art Center College of Design in Pasadena, CA in 1995. During this time, he was selected as an ambassador of the school to present his work at a multimedia design conference in Kitakyushu, Japan.
PUBLICATION
Bryan’s work has appeared in such prestigious publications as Communication Arts Magazine, Print Magazine, How Magazine, Critique Magazine, and the “Web Design WOW Book.”
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Vertu Product UI
The User Interface on each Vertu instrument is custom designed to reflect not only the embodiment of the brand, but the nature and character of the individual product. This was one of many Vertu "firsts" for mobile phones. The UI included a complete custom typeface design in multiple languages and sizes.
Vertu Products:
Vertu Signature, Vertu Ascent |
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Vertu.com Website
The Vertu website became the embodiment of the brand and one of the very few places you could actually see a Vertu phone. As product was made available, the site became a venue for purchase through e-commerce. And much like the Vertu retail stores, it had to reflect the uncompromising luxury shopping experience.
Launched: January 2002
Recognition: Yahoo!'s "Pick of the Week" and Shockwave's "Shocked Site of the Day" |
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Emirates Media Website
The Emirates Media website was created as “THE Source for News in the Arabic World.” It was developed as part of a large television, print and web convergent initiative. The primary goal of the site was to unify the many media properties of EMI under one roof.
Launched: November 1999 |
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Fox Family Website
The objective for the FOX Family Channel website was to brand and launch this service in line with the new channel — which proved to be the largest cable launch in television history! It's aim was to attract the whole family from young children to adults.
Launched: July 1998
Recognition: How Magazine Design Annual (1999) and International Monitor Award (Best Website 1999) |
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Fandango.com Website
Challenged by a saturated, competitive marketplace, the Fandango site focused on key attributes including services and features that boldly differentiate Fandango from its competitors. Centered around the “movie-going experience,” Fandango remains the most convenient and comprehensive place to get movie tickets and information in a quick, easy and reliable fashion.
Launched: January 2001 |
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ABC.com Website
As part of the ABC.com redesign, some unique components were created that further differentiated ABC.com from its competitors. The first feature used Flash as a tool to create branded interstitials that leverage the on-air branding and marketing strategy.
Launched: November 2000 |
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Kahlua.com Website
When you enter the Kahlúa website, the bartender asks you how you feel. Just click a smiley face and the site pours you the appropriate drink. Your drink slowly disappears while you browse, until it’s time for the bartender to serve you another!
Launched: August 1997
Recognition: Communication Arts (Oct 1997), Critique Magazine (1998), "The Web Design WOW Book" (1998) and "New Design - Los Angeles" (1999) |
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U.S. Senior Open Website
The U.S. Senior Open Championship was hosted in 1998 at the famous Riviera Country Club. The site takes full advantage of this venue’s pictorial appeal and rich history.
Launched: April 1998
Recognition: Critique Magazine (1998), How Magazine (Aug 1998), "The Web Design WOW Book" (1998) and "New Design - Los Angeles" (1999) |
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WebTV Golf ITV Application
WebTV's desire was to build an “enhanced scalable application for golf.” The goal was to create an interface that not only worked on their current ITV set top box platform, but could easily be upgraded. Some features included real-time player tracking, stats, 2nd camera views, and hole-by-hole shot coverage.
Delivered: July 1999 |
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